BBVA awards producers from eight autonomous communities and highlights the role of rural areas
ALICANTE. The BBVA Awards for the best sustainable producers have already announced the winners of their sixth edition. Among them is the Alicante-based company Agrícola Marvic.
The territorial diversity of the ten recognised producers highlights the strong presence of the institution in rural areas, with nearly 500 offices located in regions with a significant agricultural sector, 70 of them in the Valencian Community.
This initiative, which has received more than 800 applications since its launch, has awarded projects from eight autonomous communities in 2025.
The winners represent initiatives that promote responsible production models, generate economic opportunities in their territories, protect the natural environment and contribute to the life and activity of rural communities.
All of them are examples of how agri-food entrepreneurship is helping to transform rural areas through a sustainable, innovative approach deeply rooted in the territory.
The 6th edition of the BBVA Awards for the best sustainable producers recognises projects from Andalusia, Aragon, Asturias, Balearic Islands, Cantabria, Catalonia, Valencian Community (Agrícola Marvic) and Galicia.
Once again, applications have been submitted from all the autonomous communities, which together with all previous editions now total 800.
This territorial diversity demonstrates BBVA’s strong presence in rural areas, where it supports farmers, livestock breeders, rural entrepreneurs and small producers through a network of more than 480 branches, managed by teams with specialised training and a close, tailored approach adapted to their needs, 70 of them located in the Valencian Community.
Thanks to this proximity, the institution provides personalised solutions, promotes the digitalisation of the sector, encourages sustainable production models and contributes to strengthening the rural economy.
With the results of this edition, there are now 56 award winners across Spain. The prize includes participation in a promotional campaign to share their stories throughout the country and to have their products featured in a recipe created by the Roca brothers.
On the map of responsible production
One of the award winners is Agrícola Marvic (Alicante) for its broccoli. This family business combines tradition and modernisation in the organic production of broccoli. With more than 60 employees, the company stands out for its environmental certifications, automation, reuse of materials and the acquisition of 85 hectares of forest land as a compensation measure. They also collaborate with universities on applied research projects.
Among the 56 winners awarded so far, four are from the Valencian Community. The appendix to this press release includes detailed information about the winners from all editions.
Best Young Initiative
Among the ten winners, this edition has awarded for the first time a Special Prize for the Best Young Initiative, endowed with €5,000, which has gone to Alta Alella. This family winery, located in the heart of the Alella Designation of Origin (Barcelona), is led by Mireia Pujol-Busquets, promoter of a second generation committed to the environment. Mireia founded in 2012 El Celler de les Aus, the most emblematic winery of Alta Alella, specialised in natural wines without added sulphites, such as the award-winning cava Bruant 2022.
“Young talent is essential to building the future of rural areas. We know that starting along this path is not easy, which is why at BBVA we support those who are committed to transforming the sector with close support, but also with the strength of a global bank capable of offering financing, knowledge and the solutions needed to face this journey with confidence,” highlighted José Luis Serrano, BBVA’s SME Director in Spain.
In addition to Agrícola Marvic and Alta Alella, eight other award winners from different parts of the country were recognised: the pear, walnut and cinnamon jam from the cooperative Valle y Vega (Granada); the Vd’O 2 wine from the winery Vinyes d’Olivardots (Girona); the organic olive oil from Font Rovira Agrícola (Girona); the mushroom preserves “á feira” from Mare Monte (Pontevedra); the confit suckling goat from Entrecabritos (Teruel); the pink Barbastro tomato from Santo Domingo S.C. (Balearic Islands); the mountain pasture cheese from La Lleldiría (Cantabria); and the fresh blueberries from Arándanos La Peña (Asturias).
For Joan Roca, chef and co-owner of El Celler de Can Roca, “these producers do not only cultivate food, they also cultivate a sustainable, ethical and meaningful way of life, with a deep connection to the land that profoundly inspires us.”
